Feb 072012
 

This content is being updated to reflect the most recent changes to Facebook regarding Pages. Please check back soon and thank you for you patience.

A Facebook Page is a public page on the web that enables you to share your business and products with Facebook users (aka your fans).

Name your Page

The name you give your Page is permanent, so make sure it’s the one your fans and customers will recognise.

Upload photos

You’ll be able to upload an unlimited number of photos. The most important is the Profile picture that Facebook users will see (as a thumbnail) in News Feed when their friends interact with you. A logo, storefront or group photo may work well. Make sure the image is still clear when reduced to thumbnail size.

Make it useful and engaging

What will turn your Facebook fans into paying customers, and vice versa? If you are a restaurant or bar, detailed info like address and opening hours will help. If you’re a band or a film, adding songs and videos is key. If you’re a brand or product, photos of your offering and hyperlinks to independent reviews will make an impact. Gather what you’ve got handy and you can always add more later.

 

Step 1: Pick a category and name

Pick the category that best fits what you’d like to promote on Facebook. Don’t worry if you don’t find a perfect fit, but pick the closest match since you won’t be able to change your category.

The name of the Page should be exactly the same as the name of the business, organisation, product, band or individual it represents.

Click “Create Page”.

Step 2: Add a Profile picture

Click “upload a picture” near the top and upload the graphic or photo that best represents you. Make sure that your brand is clear even as a “thumbnail”, since the image will appear at that reduced size throughout the site (for example, on fans’ Profiles and on their friends’ Home pages).

Step 3: Add information

Click “Add information to this Page” underneath the Profile picture and enter as much basic and detailed information as you can. The fields available will depend on your Page type. The more details you can add about who you are, what you do, and when and where customers can buy your products, the more successful you will be.

Step 4: Make it rich and engaging

Like user Profiles, Pages have multiple tabs. By default, your Page has a Wall tab for you and your fans to share content, an Info tab for you to share business information and a Boxes tab for application modules. You can choose to devote entire tabs to several Facebook applications, such as Photos, Reviews and Discussion Board. In addition, applications built by outside developers can choose to use Page tabs.

The more rich content you add, the more ways users can interact with it and spread that connection to their friends. Post photos of products, employees and customers. Add video clips of your bar or restaurant in action. ‘Behind the scenes’ content often works well. List an event for your grand opening or in-store sale. Write a note about forthcoming promotions. The choices are yours and all these features are free and unlimited.

You can also add applications by outside developers to customise your Page further:

  • A restaurant might add the Reservations application to let users book a table without leaving the Page.
  • A film might add Movie Times and Tickets to help users find nearby screenings again, without ever leaving the Page.
  • A small business owner might add the Visa Business Network application to connect with peers.

Thousands of applications are waiting for you. Need help? Browse other Pages in your category to discover applications that will help serve your customers.

Step 5: Publish

Click the “publish this Page” link to share your Page with the world. Unlike a phonebook listing or website, this public Profile has the power to let your customers engage their friends on your behalf.

Optimise your Page’s performance by clicking the “Edit Page” link and setting a variety of controls. For instance, you can control the default landing tab for users who are not yet fans of your Page. You can also choose whether or not to allow fans to share Wall posts, photos and more; allowing these will enrich your Page and increase its reach across Facebook.

Facebook Adverts can link to your Page, reach your exact target audience and increase your fan base. Since Facebook can automatically enhance your adverts with stories about these fans engaging with your Page, advertising your Page can generate a virtuous cycle of consumer engagement over time.

To link to your Facebook Page from elsewhere around the Web, use a “Find us on Facebook” badge. Don’t forget to like your own Page! Share it with friends by clicking the “Share” button in the lower left of the Wall or Info tab.

Step 6: Update regularly

Updating your Page regularly with fresh photos, forthcoming events and the latest promotions means your Page won’t just look like a Profile, it will feel like one, and that will keep users coming back. Facebook users are used to getting information sorted by what happened most recently. If you keep your Page active, which you can do through mobile integrations and applications, you’ll find that your fans are more engaged and more interactive.

You can also send some or all of them messages by clicking “Send an Update to Fans” in the upper-left of your Page (under the profile picture). Updates are useful for sending out announcements like promotions, sales or events. For more information on how to use Pages, please see Facebook’s Help Section.

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Monica Ramos

Business Coach, Social Media Trainer, Speaker at MoneliCo Business Solutions
Monica Ramos is a certified Social Media Manager specializing in Facebook for Small Business Owners (Home Business, Direct Sales, Network Marketing). She offers free tips on her Facebook Page and conducts free educational webinars 2 to 3 times per year. To hire Monica for personal business coaching or as a trainer/speaker for your next event, visit her web site by clicking on the link above.

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